Crescent School has launched their third strategic plan called Breakthrough 2030, which focuses on the theme of momentum, spanning the period of 2025-2030. NAVINUE/DETALE is tasked to create a series of marketing collaterals for their new strategic plan. These communication objectives include: a microsite, promotional videos, printed brochures, and school signage.

NAVINUE/DETALE designed and developed a consistent, yet modern design system that encapsulates the theme of momentum and depicts the goals of Breakthrough 2030. The simple yet striking white frame is a consistent identifier utilised across all marketing materials to ensure the message “breakthrough with momentum” is prevalent throughout the collateral.

The microsite offers a visually engaging platform with parallax-moving elements, informative videos, and a user-friendly responsive layout to create a unique, yet informative form of storytelling for digital users. This is also reflected in the printed brochure. By taking full advantage of the physical form of printed materials, the brochure is stored in a unique pouch to create a memorable user experience when engaging with its contents.

Through the steady use of a simple yet effective design system developed by DETALE/NAVINUE, Breakthrough 2030’s goals and main themes remain present through all marketing collaterals, while staying consistent with Crescent School’s existing branding.